Wednesday, 7 March 2012

A quick guide to SEO

Here's a quick guide to targetting new keywords. The following instructions are the real basics. Search SEO basics on google for more.

1. Create a page targetting a new keyword/phrase or two, but don't try and cram the blog full of keywords it won't work. The article should have at least 300 words.

Use the keyword/phrase in the title , url, meta description and an img tag.

2. Link back to this page internally - using the keywords in the link

3. Link to the page externally using your keywords/phrase too. For example from social media sites like Google+, facebook, twitter and many more. I like as you can post to many social media streams in one go. And from blogs like the one you are reading can be good for linking to your main site. Like this -> How writing good blogs will improve your business

Here's some DON'TS

* Don't have too many links in one blog.
* Don't repeat the key word your targetting too many times on the page
* Don't duplicate content

The main thing is to keep going. It may take a while to rank keywords that have a lot of competion.

There is a term in SEO that goes 'Going after the Long Tail or Short Tail. It works like thie

> short tail: "Photography workshops'

The short tail is difficult to rank but number of searches much higher. Long tail searches you can expect to get ranked higher and quicker, the other advantage is the relevance is 'Excellent' so users may well be more inclined to use your services.

My SEO packages start at £25 a month Contact Cornwall SEO for more information on how I can help :)

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